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| Leading media measurement company closes Series C funding led by WPP’s Kantar Media Research |
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| Author
Steve Honig |
| Publication
Press Release |
| Date
24/01/2008 |
| KMR Contact
Steve Honig |
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SAN MATEO, Calif. and LONDON, England, Jan. 24, 2008 – Integrated Media MeasurementInc. (“IMMI”), a leading provider of data and insight to media companies and advertisers by linking media exposure to consumer behavior, announced today it had closed a $25 million Series C financing. The financing is being led by Kantar Media Research (“KMR”), the media research division of WPP, one of the world’s largest communication services groups. Existing investors Draper Fisher Jurvetson and Advanced Technology Ventures also participated in the ...
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round.
Concurrent with the funding, Jeff Krentz, Executive Vice President Corporate Development and Strategy for Kantar, will join the IMMI Board of Directors.
“IMMI has made some of the most significant strides in recent history related to providing advertisers and media companies with data, research and insight that connects media exposure to consumer behavior,” said Tom Zito, Chairman and CEO of IMMI. “Working with some of the largest media companies in the world, we are giving marketers measurement tools that are providing them with new perspectives that are significantly improving their return on investment.”
The funding will allow IMMI to continue to develop additional ...
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