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| Kantar group restructures media unit to leverage scale and place greater emphasis on digital media measurement |
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| Author
KMR Group |
| Publication
Press Release |
| Date
29/11/2007 |
| KMR Contact
Andy Brown |
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In response to a rapidly changing media environment, Kantar Group, the information, insight and consultancy division of WPP, has announced a significant restructuring of its media businesses. The newly formed unit, Kantar Media Research (KMR), will bring together the media audience measurement assets and talent from across Kantar to respond to client requirements in a new media environment.
The restructuring is designed to help clients benefit from the worldwide expertise which exists within the Group and to facilitate a greater ...
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investment in new media, digital and cross media audience measurement solutions
Products and services in the KMR portfolio include TGI, KMR Software, MARS Pharma and MARS Medical (the leading syndicated media currencies for the pharmaceutical and medical markets) and IntelliQuest CIMS (the leading planning and buying currency in the US technology market), as well as TV ratings businesses and media solutions in over 40 worldwide markets through equity interests in AGB Nielsen, IBOPE, RSMB, Marktest and MRB Hellas. A full listing of existing contracts and services is included in the appendix.
Andy Brown will lead the reconstituted KMR as Chief Executive Officer and will report to ...
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