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| Barometer - The Global View of TV advertising |
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| Author
Katherine Miall |
| Publication
TGI |
| Date
29/05/2007 |
| KMR Contact
Katherine Miall |
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We are living through what has been described as a ‘televisual revolution’. The growing number of channels, internet TV, the transfer of advertising to other types of media and curbs on junk food and alcohol promotion are all altering the position of TV advertising. Using the latest TGI data from across the world, we investigate attitudes and behaviour towards traditional advertising as well as sponsorship and product placement.
Ad appreciation in Africa and Latin America
Africans have some of the most positive perceptions of ...
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TV advertising; over 60% of Kenyans* and nearly half of South Africans* enjoy adverts as much as the programmes they watch. Similarly, in Latin America, nearly three quarters of Brazilians* and 68% of Peruvians* are interested by TV advertising. In Europe, Germans are relatively positive about advertising; over half generally like it and a third say it helps them make the best purchasing decisions.
Europeans less impressed
In much of Europe, however, there are signs of fatigue with traditional advertising. Half of the Spanish population say they are annoyed by all TV advertising and three quarters of French people feel that it is devious. 54% of Poles say they find ...
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