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| TGI Europa |
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TGI Europa provides accurate and harmonized data on product use, media consumption and attitudes across Europe. The survey offers extensive coverage across Britain, France, Germany and Spain - including data on 18 broad product sectors, more than 250 specific categories and around 12,000 domestic and international brands. Using a tried and tested methodology (TGI Britain has been a world-leading single-source market and media survey for more than 30 years), TGI Europa`s 55,000 adult sample places a new and extremely powerful tool in the hands of advertisers, planners and media owners.
TGI Europa offers hugely detailed information that teaches us a great deal more about the ways in which consumers behave in each of the national markets. Furthermore, the provision of a combined and harmonized four-country database gives us the capacitiy to uncover previously hidden synergies across borders, as well as highlighting areas of individualism across cultures. With data available since 1999, the study can also bring to light interesting trends and shifts across Europe.
To find out more about TGI Europa, please visit the TGI Europa site. |
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