|
|
 |
|
 |
| BrandVibe |
 |
|
Brand is the true measure of power in the marketplace
A brand`s vitality is the single most important consideration in understanding and planning for its future success — it permeates every critical decision along the way. Where your brand stands in the minds of your best customers plays a critical role in the purchasing process — and will determine whether your brand makes the short list whether it closes the sale, and whether you can sell that prospect again and again.
The First Syndicated Study of Its Kind and Scope
KMR Group`s BrandVibe™ Study — released twice annually — is designed to measure a brand’s potential equity among its top technology product-category competitors in the b2b marketplace. BrandVibe is fielded within The IntelliQuest® Business Technology Influencer Study, the most prestigious syndicated marketing and media planning study in the technology arena. It is the only study that determines the actual number of the most important technology purchasers in U.S. business — the business technology influencer universe.
A BrandVibe consumer version will launch in 2008.
Click here to download the BrandVibe brochure
V-Score™
The marketing research service, named V-Score™, provides a basis or score which provides marketers with a measure of their brand`s equity and health within its product/service category.
Interactive Reports
The nine interactive reports provide the user with a wealth of marketing information about each brand. The interactive format of the reports allows users to quickly and easily access information they find relevant. Each report contains eleven chapters providing numerous ways to evaluate and compare each brand`s strength across targets.
To receive more information about the study or view a specific interactive product report, please click here.- Desktops
- Notebooks
- Networking
- Operating Systems
- PDAs
- Printers
- Servers
- Telcom
- Mobile/Cellular Phones
|
|
|
|
|
|
|
