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| IntelliQuest Consumer Online Behavior Study |
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The IntelliQuest Online Behavior Studies are executed as opt-in, self-administered Web surveys. Respondents are invited to participate after completing the Business or Consumer Study for an additional incentive. These Online Studies were created in response to the technology market`s interest in having site-specific Web visitation and usage behavior data among IntelliQuest Business and Consumer respondents. Below are the two modules that make up the Online Behavior Studies.
The IntelliQuest Consumer Online Behavior Study, introduced in 2005, is a complementary study to the Home Study and collects the same Web site-specific information about Web usage among technology influencers as the Business Online Behavior Study does. The resulting data is projectable to the IntelliQuest CIMS Home universe and can be used in combination with any of the media or product/demographic data collected in the Home Study. Like the Business Online Behavior Study, this study is released approximately one month after the Business, Home and Dual Studies.- CIMS Spring 2006 Home Influencer respondents: 7,580
- Final data set (after cleaning): 3,839
- Response rate: 50.7%
- Total projected universe: 78.6 million
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