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| IntelliQuest Business Online Behavior Study |
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The IntelliQuest Online Behavior Studies are executed as opt-in, self-administered Web surveys. Respondents are invited to participate after completing the Business or Consumer Study for an additional incentive. These Online Studies were created in response to the technology market`s interest in having site-specific Web visitation and usage behavior data among IntelliQuest Business and Consumer respondents. Below are the two modules that make up the Online Behavior Studies.
The IntelliQuest Business Online Behavior Study is a complementary study to the Business Study. The study collects Web site-specific information about Web usage among technology influencers. The resulting data is projectable to the IntelliQuest CIMS Business universe and can be used in combination with any of the media or product/demographic data collected in the Business Study. This study is released approximately one month after the Business, Home and Dual Studies.- CIMS Spring 2006 Business Influencer respondents: 9,756
- Final data set (after cleaning): 4,732
- Response rate: 48.5%
- Total projected universe: 37.0 million
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