|
|
 |
|
 |
| IntelliQuest Consumer Study |
 |
|
The 2008 Consumer has been completely revised and expanded. The study still focuses on the purchase behavior of technology influencers, but has now broadened its universe by qualifying those respondents who only use technology products, including, for the first time, consumer electronics.
The Consumer Study is based on adults 18 years or older who live within the contiguous US who are Internet-enabled. With the rise of the Internet as a key consumer communication medium for advertisers, this expansion provides marketers with insight into the most desirable universe of users, influencers, and potential purchasers of technology. As prices for computer and technology related products have become more affordable over the years, the `plan to purchase` timeline has shortened. In consideration of this, all purchase intent questions reflect `purchase in the next six months` rather than the standard next 12 months.
The Home Study focuses on the purchase involvement of desktops/notebooks, upgrades/customizations, printers, mobile/cellular phones, Televisions, video and PC gaming, MP3 players and other consumer electronics, as well as reports online usage, demographics, firmographics and attitudinal data.
|
|
|
|
|
|
|
