About KMR
About KMR
About KMR
KMR is an integrated research, information and software group, specializing in marketing and media survey solutions, software systems for data analysis, and advanced analytical solutions.

We supply a portfolio of internationally harmonized research tools that enable advertisers, media planners, buyers and sellers to access audience and marketing information locally, regionally or globally. KMR has global expertise in the following areas: (please click on the links to the right to find out more)

  • Syndicated marketing and media surveys including TGI and MARS
  • Data Analysis Software
  • Custom Research, Custom data solutions
  • TV audience measurement systems (TAM)



    Why use KMR?
    Marketing and media research solutions: local knowledge global expertise

    KMR is a one stop shop for supplying for marketing and media information at local, regional and global level. KMR companies combine the best people with the latest technologies to deliver:

  • Comparable marketing and media information across 50 countries
  • Expertise in analysis of data and data fusion
  • Expertise in custom research
  • Consultancy services that enable clients to plan and implement effective action through their use of KMR resources

    If you require a single contact to co-ordinate a research project, whether local, regional or global please contact andy.brown@kmr-group.com.

    For further information on our local research partners please click on the `Global networks` link to the left.

    KMR Group is a division of the Kantar Group, the information, insight and consultancy arm of WPP.
  • Related Topics
    Keyword Search
    Glossary Search
    << BACK <<
    Updated : 04/01/2008