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| MARS Pharmaceutical Study |
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OVERVIEW
The MARS OTC/DTC study is a category-specific national media and marketing study sponsored by, and developed in partnership with, the leading pharmaceutical advertisers and their major advertising agencies.
The study`s objective is to provide a respondent rich consumer database to OTC/DTC marketers. The MARS study was launched in 2000, with the first annual data release in May 2001.
Note: OTC/DTC stands for Over-The-Counter non-prescription drugs and Direct-To-Consumer for prescription drugs.
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