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| Marketing and Media Surveys |
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KMR Group supplies a portfolio of internationally harmonized research tools that enables advertisers, media planners, buyers and sellers to access audience and marketing information locally, regionally or globally.
The TGI Global product offering is an ever-increasing network of single-source marketing research surveys, measuring consumers` product and brand usage, media consumption and attitudes. TGI (Target Group Index) was initially developed by BMRB International in Great Britain in 1969 and has since been expanded by KMR Group to cover over 50 countries.
As well as providing data at a global level, KMR Group recognizes the need for regional information. To this end, through TGI Latina and TGI Europa, we offer harmonized marketing and media studies within two regional databases.
The TGI studies’ robust samples at a national level also allow for in-depth local market analysis, while our MARS service, currently available for pharmaceuticals, provides detailed data on vertical markets within the US.
We believe in offering flexibility to our clients. We can provide analysis software to companies wishing to analyze our data in-house. Alternatively, through our consultancy services we provide tailored data analysis and reports.
Whether your need is local, regional or global, KMR Group can provide the marketing or media research insights you require. Please contact paul.dickinson@kmr-group.com. |
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