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| TGI Latina |
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TGI Latina provides accurate and harmonized data on product use, media consumption and attitudes across Latin America. The survey offers extensive coverage across Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela - including data on 30 broad product sectors, more than 160 product categories and more than 3,000 brands. Using a tried and tested methodology (TGI Latina has been a world-leading single source market and media survey for 5 years), TGI Latina`s 56,000 sample places an extremely powerful tool in the hands of advertisers, planners and media owners.
TGI Latina offers detailed information that teaches us the ways in which consumers behave in each of the national markets. The provision of a combined and harmonized 8-country database enables us to uncover previously hidden synergies across borders, as well as highlighting areas of individualism across cultures. With data available since 1999, the study can also bring to light interesting trends and shifts across Latin America. |
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